FromColdToHot:DrivingInboundLeadsforPacesetter

OVERVIEW

Building a brand that's as strong and long-lasting as steel.

Client
Pacesetter
Start
2018
Active
4 years
Services

• Website Build
• SEO/Content Strategy
• Content Marketing
• Lead Generation PPC
• Paid Media Strategy
• CRM Integration

THE CHALLENGE

Build an inbound pipeline of qualified leads to support the sales team.

For over 40 years, Pacesetter has succeeded with traditional cold lead generation. But they wanted to add a digital arm that drove inbound leads into their new CRM. To help Pacesetter expand their sales strategy, a targeted conversion campaign was needed to help the sales team increase lead gen and close rates.

THE SOLUTION

The full digital marketing treatment.

Pacesetter had 2 goals to accomplish: to reach qualified leads and increase conversion rates. With aggressive audience and competitive analyses, as well as heavy keyword research, we identified the optimal platforms for advertising. From there, we created a content strategy, launched a targeted PPC digital campaign, and optimized the website for digital lead generation.

Digital Campaigns

SEO

Content Marketing

THE RESULTS

More qualified leads thanks to a better digital presence.

• 3 times increase in qualified leads
• Avg cost per click $1.40 (compared to industry average $3.33)
• 4,518 clicks on Google alone

We’ve worked with Codesmith for a long time. They’re constantly looking for ways to drive our success and we trust them. Always professional and friendly!

Corri Green
Manager of Administrative Services

Got an idea? Let’s make it a reality. Talk with our team today.

438 S 1310 W,
Hurricane, UT 84737,
United States
+1 385 240 2391
info@codesmithdev.com